Working with Partners

Business

Planning

Introduction Guide

Working with Partners

Formalizing partner collaboration prevents vague, unstructured ecosystem alliances from degenerating into acrimonious internal account turf wars that fragment customer experiences and destroy transaction margins.

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Summary

This 2-page resource provides an introductory overview of Working with Partners. It is organized into four sections.

1. Partner Motions

2. Who Owns the Customer

3. Choose Wisely

4. What the Practice Provides

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