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The OS is the Gateway
The Apple/xAI antitrust dispute has been resolved. But I think the more important question it raises is only beginning. xAI and X have dropped their antitrust claims against Apple “with prejudice” after saying the claims had been “resolved.” The terms are confidential. So, for customers, there is no obvious immediate change. - No announced Grok integration into Siri. - No new AI model selector. - No publicly disclosed change to Apple’s App Store rules. But the underlying issu

Matthew Boettcher
Sep 162 min read


AI Race: MAD or Governance?
Trump and Vance have said No to strong regulation of AI. Vance’s response has some inherent clarity to it – the big guys asking for regulation as a way to prevent smaller players from getting a foothold in the market. Trump’s response has been framed more as a 'we've got to beat China' one. Setting aside the question of what a “win” in AI by either nation actually means, what I really question is what happens if the race to win is itself what prevents anyone (not just the US

Matthew Boettcher
Sep 152 min read


The AI Absorption Gap
So, Dario Amodei is now calling for a slowing of the pace of development at the AI frontier, with the others giving their blessing to the proposal. Setting aside what’s in it for them - yes, it would give them an opportunity to consolidate their positions - and the always valid questions around safety, given that capability is advancing faster than our ability to understand, control and govern increasingly powerful AI systems, I’m interested in looking at the proposal from th

Matthew Boettcher
Sep 142 min read


Mistral: One to Watch
Mistral has just raised another €3 billion, valuing the three-year-old French AI company at more than €21 billion. What caught my attention wasn't simply the size of the round. It was who provided the money. Samsung Electronics led it. NVIDIA, ASML, BNP Paribas, Salesforce Ventures and other investors also participated. Given the questions about increasingly circular AI financing, I wanted to understand whether the same thing was happening here. The answer: partly. NVIDIA is

Matthew Boettcher
Sep 112 min read


AI Builders: Verify vs Trust
I have to admit that I’ve felt my trust in AI builders slipping lately. The steady accumulation of credible reporting about questionable practices can’t be overlooked. The list involving OpenAI (none of which have yet been proven true, to be clear) includes questions about whether significant safety incidents were disclosed candidly, whether benchmark results had sufficient context, whether published performance claims were later changed, and allegations involving academic re

Matthew Boettcher
Sep 102 min read


'To AI' or 'Not to AI' in School?
Last night, I helped my son with some last-minute preparation for an English assessment he is completing today. The task was to compare opposing views on a topic presented by two different sources. On his own, he chose the use of AI by students in schools as the subject. I dutifully helped him work through the arguments on both sides. But I do have a strong view on this topic. Every person should learn how to think critically and develop strong cognitive capability, without t

Matthew Boettcher
Sep 92 min read


Enterprise AI: The Key Legal Questions
The masthead of my original hometown The Seattle Times has joined with Newsday to sue OpenAI and Microsoft over scraping paywall news content to train their AI models. The latest in a series of similar suits already ongoing. And Journalism is far from the only subject on which AI builders and major tech vendors are facing legal and legislative pressures. OpenAI just recently expanded its senior policy team to address all of the headwinds. But I think there is a bigger enterpr

Matthew Boettcher
Sep 82 min read


Daily Editions: AI News Archive
AI is moving fast. Keeping up shouldn’t feel like a full-time job or require filling an inbox with a flood of newsletter messages. That’s why Affarico has begun publishing an AI News Archive, a growing library of daily editions that bring together the key news, developments and signals shaping the AI sector. Easily discoverable and searchable. This archive library is publicly accessible with no subscription required. https://www.affarico.com/ai-news-archive AI News Archive ed

Matthew Boettcher
Sep 71 min read


Who Really Wins the AI Era?
AI may democratise capability without democratising power. Yesterday I spoke about the infrastructure underneath AI: data centres, chips, energy, cloud platforms and capital required to build them. But infrastructure does more than enable technology. It concentrates power around those who own and control it. The original promise of the internet was that technology would distribute power outward. It lowered the cost of publishing, communication and access to information, allow

Matthew Boettcher
Sep 62 min read


Model Competition vs Infrastructure Consolidation
One of the more interesting things in today’s AI news isn’t about which company may have the best model. It’s what is happening underneath the models. OpenAI launched GPT-6 Astra. Anthropic, Meta and Google are all pushing competing models. At the model layer, competition is increasing and leadership looks increasingly temporary. At the same time, though, Nvidia is moving to acquire Hugging Face for almost $13 billion, potentially bringing one of the most important open-model

Matthew Boettcher
Sep 52 min read


Google's Search Monopoly Money
One of the largest factors shaping the AI arms race is that it isn’t being fought on a level playing field. For now, maybe. Google has an advantage that is easy to underestimate: it is funding AI investment from the enormous cash flows generated by its existing businesses. That is very different from AI companies that remain dependent on external capital, long-term infrastructure commitments and increasingly complex financing arrangements to sustain the cost of model developm

Matthew Boettcher
Sep 41 min read


Too Many AI Demos Fail to Show the User - And the Cost
“Hey… you wanna see something really scary?” That line from 𝘛𝘩𝘦 𝘛𝘸𝘪𝘭𝘪𝘨𝘩𝘵 𝘡𝘰𝘯𝘦 often comes to mind when I see an AI demo. AI demos are everywhere right now. And don’t get me wrong, many of them are impressive. They show agents completing tasks. They show models summarising information. They show content being generated in seconds. They show automation replacing manual effort. But too many AI demonstrations still fail to answer two critical questions: Who is actu

Matthew Boettcher
Sep 22 min read


Anchor AI Product Demonstrations with Personas
"Don't explain. Show." Every product demonstration should have this as its core objective. How do you anchor that? With personas. There is a principle from product development that should form the foundation of every product demonstration, but is very frequently missing: User Stories. In product development, we frame requirements around a person: As a [user], I want to [do something], so that [outcome]. That structure forces technology to be connected to human use. Who is usi

Matthew Boettcher
Sep 12 min read


If You’re Asking "How Do We Scale From Here?", Sales Isn’t Truly in Your Business DNA.
Sales is the most important function of any commercial business. While this holds true for every company, it is especially obvious in B2B environments, where revenue generation is rarely the result of simple transactions or marketing campaigns. The same reality applies even to early-stage companies executing a product-led growth playbook; the moment a human conversation is required to cross the chasm into a closed B2B sale, the lack of an operational sales system can break

Matthew Boettcher
Jul 612 min read
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